Premium Custom Builds
From backyard statements to competition rigs, every build is engineered to your space, your style, your standards. No packages. No compromises. Just legendary equipment built one at a time.
You'll have legendary.
Where others settle for factory limits, legends are forged in fire. Professional precision meets primal flame mastery.
I hand-select every knife, curate every tool, and craft your dream smoker from the ground up. No mass-market gear here – just equipment built for those who understand that mastering fire is mastering culinary excellence.
This isn't just BBQ — it's craft, mastery, and the fire that builds it. The knives. The leather. The training that transforms good cooks into absolute masters.
Because gear alone doesn't make greatness. Understanding does. Every blade, every lesson, every burn in this forge exists for one reason — to push you beyond ordinary.
You've seen what average looks like. Now see what happens when everything clicks.
EXPLORE THE FULL ARSENAL →Join the forge where pitmasters are made, not born. Every technique battle-tested in restaurant kitchens. Every method designed to make you the pitmaster your circle calls when it matters.
This is where good cooks become forge masters.
NY Fire & Steel Academy has changed my BBQ experience. I am confident and willing to take risks when I cook. The step-by-step instructions is exactly what I need in order to build my skills in front of the grill. The Fire & Steel Academy restored my faith in outdoor grilling. So straight forward. I'm ready to host in my own backyard. Get involved!
This isn't just gear — it's everything I trust when the fire's hot and the pressure's on. Every knife, apron, and tool is tested in the pit before it ever makes it to you. Because if it can't stand up to real fire, it doesn't belong here.
HAND-SELECTED. BATTLE-TESTED. ZERO COMPROMISES.
Leather. Steel. Fire.
Built for those who live behind the flame and in front of the camera. Full-grain leather apron meets handcrafted Brazilian knife. Own the pit. Own the lens. Own the fire.
Forged in Fire. Wielded with Purpose.
Each knife begins in the forge — steel heated, quenched, balanced, and sealed with detail that promises more than decoration: it promises mastery. Every scar, every layer, every edge is a testament to the cook who wields it.
Key Callouts
Your audience notices everything. The grip. The confidence in your cuts. The way steel catches light as it glides through protein. Amateur gear tells one story. Professional tools tell yours.
These blades weren't designed for a catalog — they were forged for the fire, refined for the frame, and built to perform when it matters most.
Brazilian forged steel. Artisan handles. The kind of tools that make people stop scrolling.
Film-ready. Fire-tested. Built for creators who command respect.
The Artisan Knives collection is curated to bring fire-forged tradition into your hands — tools that honor the craft while building your legacy.
From the Shadows of the City to the Heat of the Fire
This isn't catalog gear. Each piece is artisan-stitched from premium top-grain hides, hand-oiled for durability, and designed to pick up the marks of the fire. With time, your leather tells the story of every cook, every flame, every victory.
Key Callouts
Designed by Chef Mike Riddle, Gotham City Leather is where durability meets legacy. These aren't fashion pieces — they're tools, forged to last and crafted to carry your journey for years to come.
Authentic Asado Arsenal
The Art of Fire, Forged for Command.
The Pitmaster Set evolved from late-night feasts — a teak carving board, polished 3-prong trident, and eight tasting forks for show-stopping serves. The Showstopper Kit and The Claw came from the need for grip and control, forged from injected aluminum to shred protein or steady roasts with ease.
Key Callouts
Hand selected by OWN THE FIRE™, the Asado Arsenal brings authentic Argentine fire tradition to your cook. These aren't just tools — they're instruments of gaucho heritage, forged for those who command the flame with pride.
OWN THE FIRE. COMMAND THE FLAME.
This isn't about shirts. It isn't about gear. It's about declaring who you are when the smoke rises. The fire doesn't care about excuses — it respects only those who master it.
For the chosen few who step to the pit not as cooks, but as commanders. Who rise before dawn, stay until the embers fade, and treat every flame like a forge. This isn't merchandise — this is your armor, your crest, your banner. Proof that you don't just cook with fire. You own it.
From backyard statements to competition rigs, every build is engineered to your space, your style, your standards. No packages. No compromises. Just legendary equipment built one at a time.
I love my Santa Maria style cooker from OWN THE FIRE! Mike and Co. are wonderful people and are extremely down to earth. They treated me like we were old friends. If you like supporting small businesses and appreciate craftsmanship, these are the guys you want to build your new grill or completely custom dream smoker.
OWN THE FIRE™