Privacy Policy

Our Commitment to Your Privacy

At OWN THE FIRE™, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website ownthefire.com, make a purchase, or interact with our brand through any channel.

Information We Collect

Information You Provide Directly

When you interact with OWN THE FIRE™, we may collect information you voluntarily provide, including:

• Contact Information: Name, email address, phone number, shipping address, billing address
• Account Information: Username, password, account preferences
• Purchase Information: Payment details (processed securely through Shopify Payments), order history, product preferences
• Communication Data: Messages sent through our contact forms, email correspondence, customer service inquiries
• Fire & Steel Academy Membership: Subscription tier, content access preferences, learning progress
• Custom Build Consultations: Project specifications, design preferences, budget parameters

Information Collected Automatically

When you visit ownthefire.com, we automatically collect certain information through cookies and similar technologies:

• Device Information: Browser type, operating system, device identifiers
• Usage Data: Pages visited, time spent on pages, click patterns, referring URLs
• Location Data: General geographic location based on IP address
• Analytics Data: Aggregated statistics about site performance and user behavior

Information from Third Parties

We may receive information about you from:

• Payment Processors: Shopify Payments, PayPal, Apple Pay, Google Pay transaction confirmations
• Email Marketing Platform: Klaviyo subscription status, email engagement metrics
• Social Media Platforms: When you interact with our content on Facebook, Instagram, YouTube, or TikTok
• Shipping Partners: Delivery confirmation, tracking information

How We Use Your Information

Fulfill Orders and Provide Services

• Process and ship your purchases
• Communicate order status and shipping updates
• Provide Fire & Steel Academy membership access and content
• Coordinate custom build projects and consultations

Improve Your Experience

• Personalize content and product recommendations
• Respond to your inquiries and provide customer support
• Send relevant updates about products, content, and educational offerings
• Analyze site performance and user behavior to improve our services

Marketing and Communications

• Send our Smoke Signal Newsletter (with your consent)
• Notify you about new products, content releases, and special offers
• Share Fire & Steel Academy updates and exclusive member content
• Provide information about custom build opportunities

Legal and Business Operations

• Comply with legal obligations and regulatory requirements
• Protect against fraud, unauthorized transactions, and other liabilities
• Enforce our Terms of Service and other agreements
• Maintain business records and conduct internal analytics

How We Share Your Information

We may share your information only in the following circumstances:

Service Providers

We share information with trusted third-party service providers who assist in our operations:

• E-commerce Platform: Shopify (order processing, website hosting)
• Payment Processing: Shopify Payments, PayPal (secure transaction processing)
• Email Marketing: Klaviyo (newsletter delivery, campaign management)
• Shipping Carriers: UPS, USPS, FedEx, freight carriers (order fulfillment)
• Analytics: Google Analytics (website performance analysis)

Legal Requirements

We may disclose information when required by law, legal process, or government request, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction. We will notify you of any such change.

With Your Consent

We may share your information with third parties when you have given us explicit consent to do so.

Data Security

We implement industry-standard security measures to protect your personal information:

• SSL Encryption: All data transmitted through our website is encrypted using SSL technology
• Secure Payment Processing: Payment information is processed through PCI-DSS compliant providers (Shopify Payments, PayPal)
• Access Controls: Limited employee access to personal information on a need-to-know basis
• Regular Monitoring: Ongoing security assessments and monitoring for unauthorized access

While we take reasonable precautions to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

Your Rights and Choices

Access and Update Your Information

You may access and update your account information at any time by logging into your account at ownthefire.com or contacting us directly.

Email Communications

You may opt out of marketing emails at any time by:

• Clicking the "unsubscribe" link in any marketing email
• Contacting us at info@ownthefire.com
• Updating your preferences in your account settings

Note: Even if you opt out of marketing communications, we may still send you transactional emails related to your orders, account, or Fire & Steel Academy membership.

Cookies

Most web browsers accept cookies by default. You can modify your browser settings to decline cookies if you prefer. However, this may limit some features of our website.

California Residents (CCPA Rights)

If you are a California resident, you have the right to:

• Know what personal information we collect, use, and disclose
• Request deletion of your personal information
• Opt out of the sale of your personal information (we do not sell personal information)
• Not be discriminated against for exercising your privacy rights

To exercise these rights, contact us at info@ownthefire.com.

European Economic Area Residents (GDPR Rights)

If you are located in the EEA, you have additional rights including:

• Right to access your personal data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing

To exercise these rights, contact us at info@ownthefire.com.

Data Retention

We retain your personal information for as long as necessary to:

• Fulfill the purposes described in this Privacy Policy
• Comply with legal obligations
• Resolve disputes and enforce our agreements
• Maintain business records as required by law

When your information is no longer needed, we will securely delete or anonymize it.

Third-Party Links

Our website may contain links to third-party websites, including social media platforms, video hosting services, and partner sites. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

Children's Privacy

OWN THE FIRE™ does not knowingly collect personal information from children under 13 years of age. If we become aware that we have collected personal information from a child under 13, we will take steps to delete that information promptly.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by:

• Posting the updated policy on our website
• Updating the "Last Updated" date at the top of this policy
• Sending an email notification for significant changes (if you have provided your email)

We encourage you to review this Privacy Policy periodically.